HA NOI — The Ministry of Culture, Sports and Tourism has drafted Law on Advertising to regulate and protect the nation's fine traditions and customs, while simplifying administrative procedures, said Deputy Minister Hoang Huu Ai.
The current regulations on advertising have become outdated in the rapid socio – economic development, according to the ministry.
The Ordinance of Advertising, issued 10 years ago, has failed to manage the sector's development with expanding scales and technologies, as well as the emergence of new genres of advertisements, experts agreed.
In addition, the inconsistency in current regulations among different laws, including Commerce Law, Press Law and Publishing Law, was reported to cause difficulties and confusion for enterprises and State authorities in applying the laws.
The outdated legal document has caused a hindrance to the advertising sector's development, Ai said.
The ratification of advertising law was urgently needed for the sake of consumers and the nation's traditions. The new laws will ensure enterprises' benefits and encourage creativity, according to Le Dinh Tung from the Centre for Study and Consultation on Consumerism.
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